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Vision

The Philippines’ World-Class Avocado Brand

Mission

To promote Avocado as a signature fruit for Filipinos

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To cultivate a self-sustaining industry around the Avocado fruit

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To deliver high-quality, decadent avocado products that will leave a mark on the world map

Core Values

Creative and Innovative
Creative and Innovative
Zealous and Nurturing
Zealous and Nurturing
Approachable and Accountable
Approachable and Accountable